Using the SEO Controls Feature

LawLytics automates a number of search engine optimization (SEO) functions so that you can focus on producing content for your law firm’s website. If you choose to, LawLytics allows you to add customized title tags and meta descriptions. You can also specify custom paths and change how search engine robots interact with your site.

These features can be found under “SEO Controls” which is a slide-out menu found at the bottom of all pages and blog posts.

To access this menu, scroll to the bottom of any blog post or page and click the gear symbol next to “SEO Controls.”

This section allows you to add specific meta tags to a page. Meta tags can benefit your website’s SEO, but could negatively impact your rankings or visibility in search engine results pages if used incorrectly. If you’d like to use meta tags but you’re unsure how to implement them, please contact us so that we can instruct you how to do so correctly.

The LawLytics control panel automatically generates meta tags for you and editing these meta tags is optional. However, editing the tags manually provides you with increased control as to what information you provide to search engines about a page.

Title Tags

Title tags are a short but specific description of a page’s content. Title tags are important for both web visitors and for search engines. They provide search engines with a sense of what the content on a page is about. As a result, title tags help search engines return a page in search engine results pages (SERPs) when the page is relevant to a query.

In SERPs, the title tag is displayed as the blue hyperlink for each listed result. For example, if you asked Google a question such as, “How do I title a law firm blog post?” A relevant result might be this one:

The blue hyperlink that reads, “The 5 Best Ways to Title a Law Firm Blog Post,” is the title tag of this web page.

Your automatically generated title tag features two parts: the title you provide and the name of your website, separated by a vertical line known as a “pipe.” For example, if you title a page “Criminal Defense” and your website is named “Sample Law & Associates, LLC,” the generated title tag will appear as follows:

Criminal Defense | Sample Law & Associates, LLC

To access your title tag, navigate to the “SEO Controls” section of your page or blog post, click the text box for “Title Tag” and enter a title of your choosing.

Note: Title tags have a character limit between 55 and 65 characters, including spaces. We recommend using no more than 55.

Meta Description

A meta description is a short paragraph that briefly summarizes the content on a page. The meta description should allow web searchers to decide, at a glance, whether a page is likely to contain the information they seek.

The automatically generated meta description is usually the first three lines of content on a page. However, Google is known to overwrite this occasionally if there’s content elsewhere on the page that is a better description.

To access your meta description, navigate to the “Advanced SEO” section of your page or blog post, click the textbox for “Meta Description” and enter a description of your choosing.

Note: Meta descriptions have a character limit between 145-155 characters. We recommend no more than 155.

Robots Options

Robots Options allow you to add specific meta tags to an individual page. The use of these robots is optional. 
Each robot checkbox provides a different direction for search engines when they crawl a page:

noimageindex

The noimageindex tag prevents images on the page from being indexed. However, images can still be indexed if those images are reused on other pages or websites.

nosnippet

The NoSnippet tag prevents Google from showing a meta description in Search Engine Results Pages (SERPs). It also prevents Google from saving the page in its cache.

noindex

The noindex tag prevents search engines from indexing the page. While search engines will still crawl the page, the page will not be indexed and displayed in search results.

nofollow

The NoFollow tag prevents search engines from following any links present on a page.

noarchive

The NoArchive tag prevents Google from saving the page in its cache.
Note: The tags featured in the Robots Options section can make it more difficult or impossible for a search engine to find the page to which the tags are applied. If you’re interested in using these tags but unsure how to implement them, please contact us -- we’re happy to show you how to use them safely.

Custom Path

A page’s path is defined by the text that proceeds “.com/” in a web address. For example, in the below link, "practice-areas" is the path of the address:

http://www.lawlytics-loquitur.com/practice-areas

The Custom Path of a page allows you to edit the automatically generated path of the page.

Generally, the path is auto-generated from the page title (not the Advanced SEO Title Tag). Each space or special character is replaced with a dash, and all of the text is forced lower-case.

For example, if the title of your web page is, “5 Things To Know About DUIs In Arizona,” the auto-generated path (highlighted in blue) will look like:

http://www.lawlytics-loquitur.com/ 5-things-to-know-about-duis-in-arizona

Note: If you choose to edit the path of a page, you must also add a Redirect. To learn about Redirects, click here.

To learn more about SEO best practices, we recommend reviewing Google’s Webmaster Guidelines. If you have questions about SEO or the Advanced SEO section of your LawLytics control panel, call us at 800-713-0161 during our regular business hours, or email us at [email protected].