Blogging

Adding blog posts is a great way to continuously add new, fresh content to your website. We recommend blogging often to improve your law firm's visibility on the web.

Blog posts will automatically populate your Blog Index page.

  • Creating Blog Posts
  • Editing and Deleting Blog Posts

Creating Blog Posts

When you log into your LawLytics dashboard, you will see three blue icons. To publish a new blog post, click on the first blue icon labeled, "New Blog Post."

You can also hover over the “Publish” menu at the top in the blue bar, then click “Blogging” in the black bar underneath.

In the left sidebar, you’ll see a list of all your blog posts. Blog posts are added in reverse chronological order -- newest first -- in the left sidebar. At the top of this list, you’ll see a green “New” button. To access the blog post content editor, click "New."

Ghostwrite as Attorney

Ghostwriting allows you to write for another attorney or to have a ghostwriter write for you. When the blog post is published, the post byline will belong to the person you are ghostwriting for (or, the byline will belong to you, if someone is ghostwriting for you). To learn about Ghostwriting permissions, click here.

Title

This will be the title of your blog post.

Body

This will be the text of your blog post. To learn how to edit and format content within the editor, click here.

Summary

Adding your own summary is recommended. If a summary is not provided, the control panel will generate one from the body content. However, it may stop mid-sentence or even mid-word. Summaries are shown on the Blog Index page, and are separate from Meta Descriptions.

Topic

Select a relevant topic for the post. This will categorize your posts appropriately within the LawLytics Network.

Tags

Tags are used for organization within your own site. They will populate a word cloud to help visitors find information within your blog. Tags should be kept consistent across articles. For example, if you use the tag "DUI Arrest," you should not create a second tag, "Arrests For DUI."

Image

This allows you to select an image to associate with your blog post. Associated images appear on the Blog Index Page, but not on the blog post itself.

Note: Summary, Topic, Tags, and Image are optional blog post items and are not required to publish a blog post.

Publish To

Specify to which site the blog should be posted. Blog posts may only be published to one site. This is to prevent duplicate content from appearing across multiple sites, which can cause problems with search engines. To learn more about Google's policies on duplicate content, click here.

Note: To publish a blog post, you must specify which site it will appear on.

Commenting

By default, anyone is able to comment on your blog posts. However, you can limit who is able to comment on your blog posts. You can limit your audience to LawLytics members only, or to no one. You can moderate all comments prior to publication. For that reason, you may want to set comment permissions to "Everyone."  To learn how to moderate comments,   click here.

Just as you receive spam emails to your inbox, you may also receive spam comments on your law firm's website. To learn how to deal with spam blog comments, click here.

Announce to Social Media

If you have social media accounts associated with LawLytics, you can announce your blog post to your Twitter, Facebook, and LinkedIn accounts. To read more about announcing to social media, click here.

How to Change the Date of a Blog Post

The LawLytics platform also allows you to select a publish date for your blog posts. By default, the publish date is always the day you are creating or editing the blog post.

However, you can backdate your blog posts to previous days or schedule blog posts for the future.

To change the date of your blog post, navigate to “Publish date” and click the underlined “today” to reveal the calendar. You can click on the “Prev” and “Next” buttons in the top left- and right-hand corners to choose the appropriate month, then click on a day. This will set the publish date.

If you set the date in the past, the blog post will immediately publish with that date.

If you set the date in the future, the blog post will not publish until 12:00 am UTC on that date.

A special symbol will appear in the left-hand sidebar to show that it’s scheduled but not published yet.

Advanced SEO

The Advanced SEO section allows you to add specific meta tags to each individual page. For more information on meta tags, click here.

Once your post is ready to be published, click the green “Publish” button at the bottom of the page. Alternatively, you can save the blog as a draft and continue editing, or simply save it as a draft. Drafts are not published to your site but are saved for you to publish later.

Editing and Deleting Blog Posts

To edit or delete a blog post, you can search for a specific post by clicking “Search” at the bottom of the left sidebar. This will reveal a slide-out menu allowing you to search by Title, Status, Authors, Sites, and Ghostwriters.

Once you’ve found the blog post you want to edit or delete, click “Close Search” and navigate to the top-right corner. You’ll see a green “Edit Post” and a gray “Delete” button above a “Published To” link. Clicking this link will take you directly to the live post on your site.

Note: Deleting the blog post will permanently remove it and all of its content from your website. Deleting a post cannot be reversed.

To open the content editor, click "Edit," and make changes to the blog post. Don’t forget to click “Publish” once you’ve made your edits.

If you have questions regarding blog posts, call us at (800) 713-0161 during our regular business hours, or email us at  [email protected]